Maybe your thinking about having your first high performance company website designed and developed or perhaps your considering a a redesign of your current website to keep up with the ongoing and seemingly endless SEO requirements. Well if so, you should know a little bit about Web Design. BUT, no worries, it will only take 3 minutes to share some very valuable information with you about how to design a website in 2019.

First of all, lets face it, your company website is the face of the core of all of your online marketing activities. When we look at all the marketing avenues and techniques in 2019 such as SEO, PPC, Social Media, Email Marketing and other online methods of marketing, what they actually do is bring people to your website. And the main purpose of a website is to turn these visitors, into customers and in marketing terms this is called “conversion”. A bad website will basically cause you to throw away money on other marketing methods because you don’t need more visitors if you can’t turn your website visitors into customers. So the more consciously designed your website is the more visitors are converted into your customers. It doesn’t really matter if you are selling products or services or a promoter, a conscious strategy for website design and launch is important and doing it right can make all the different in 2019

BUYER BEWARE!

Many people in the industry call themselves website designers or or marketing experts but a lot of times they are really someone who has a little HTML experience and coding knowledge. Of course without much planning they will quickly build you a website with lots of information like photos contact but the question is…

“Is that the way to turn the visitors into customers?”

Is that what you need? And the answer is simple. NO! What you have to do is look for someone serious about web design. We are actually previous national corporate management executives with real business experience who decided to break away and use our knowledge to help business owners and managers build real value and improve ROI and now we design high performance business websites that convert. To do so we have developed and we follow a 7 -Phase Website Design Process.

PHASE 1 – WEBSITE ANALYSIS

The first step of any successful website build is information gathering about the website purpose, the company website goals, and companies niche target audience as well as any potential custom business integration needs such as sales CMS integration or sales and services reviews.

PHASE 2 – WEBSITE PLANNING AND DUE DILIGENCE

There is an old saying, “Fail to Plan, Plan to Fail”, and we taking planning very seriously. Planning not only includes a definition of the site map, website platform and structure but also technologies we are about to use and upcoming technologies like voice recognition search engine optimization techniques for success in 2019.

PHASE 3 – WEBSITE DESIGN

Conscious Digital Design not only focuses on your new custom websites wireframe models and visually pleasing business branding style but also the usability, user interface for the best possible customer experience on your website. Our website have built in intelligence that enhance the users experience and create more website conversions.

PHASE 4 – CONTENT MARKETING

A very important part of the process of building your website is choosing the right content text messaging, icons, photos or videos for your that fit specifically into your company niche market so that your website is relevant for your specific business offering. This content should not only be optimized for your customers but also for Search Engines so that you are able to rank organically for the keywords that convert customers for your specific business or niche customer target.

PHASE 5 – WEBSITE DEVELOPMENT

Here we actualy we actually create the website with hypertext markup computer coding language and cascading style sheets and at times some help from database and or CMS technologies as well. All of our websites are designed in RESPONSIVE format meaning they have built in intelligence, recognize the users device and automatically format the content to create the optimum user experience for your customer. If you look at your website on a Desktop computer and make the browser window smaller, you should see the website layouts change. If the experience is that the website layout did not change, then most likely the website you are viewing is not optimized for mobile devices which make up sometimes over 70% of a company customers experience. Not having a Responsive Website Design will hurt your SEO and is a must have for your company website in 2019.

PHASE 6 – WEBSITE TESTING

Prior to launching any new website we test all the technical features, links and security as well as browser compatibility. More importantly, we ask ourselves…

“Does the website fulfill the customers purpose and add value to the company?”

PHASE 7 – WEBSITE DEPLOYMENT

After we launch the new website, our work is definitely not done yet. We always monitor whats happening after the launch to make sure we have the opportunity to quickly respond to any potential deficiencies. And, if you like, we can also manage the future updates and maintenance for you. Conscious Digital Design offers a variety of website hosting plans to chose from as well.

As you can see, High Performance Website Design is a very complex process but we believe a analytical and strategic approach is how websites should be built. In fact, we won’t build them any other way. You can see from our reviews, our customers agree based upon the results. If you share the same passion about high quality websites, lets get in touch and lets discuss how we can help you with what we do best.