Let’s talk for a minute about SEO or Search Engine Optimization in 2019 and what to look for when hiring a successful agency or implementing your own SEO. A lot of people think SEO is some kind of magic but, that’s not the case at all. Just take a look at it from your perspective and how search engines optimization assists you and your loved ones in your daily life.

What do you do when you want to find something on the internet?

You search for it on search engines like google, bing, yahoo and many others as we head into 2019, and then you click on one of the links on the first page of the search results. In fact, more than 90% of your converting customers will behave the same way.

Ever wonder how the results at the top of the first page got there?

Well, the website was search engine optimized or SEO as referred to in the industry. Now days its highly unlikely that a website will produce first page search results without being search engine optimized by someone who truly understands SEO techniques, and, the content is relevant, period. Depending upon the niche market, number of competitors within your niche and the sophistication of their marketing, you can get a quick idea for how large of a task SEO will be for you or your company’s goals.

Exactly how search engines work is a closely regarded secret but the two main factors are keywords and links. Beyond that there are some technical aspects and other opportunities that many in the industry don’t share or speak about. We will go over all of these opportunities with you when you hire us to build your website SEO strategy.

Let’s focus on the first of the two main factors, keywords first. In 2019, your chances for a better search engine ranking grow when your website contains the same niche targeted keywords and long-tail keyword phrases which are being searched regularly buy buyers looking for your products or services. Keywords are especially effective when they are in the website address bar, website title or headings, but, one has to be careful, quality over quantity should always be a rule of thumb and in search engine optimization the statement remains the same. Some so called SEO experts try to fool the search engines with some ridiculous keyword occurrences, instead of focusing on quality content first which is a big mistake. Search engines have become very sophisticated in 2o19 and put a score on the readability of the websites content, including the post your are reading now so placing keywords in every sentence or multiple times in every sentence will actually hurt your search engine rank-ability.

And, how about the links. Websites that link to your site basically tell search engines that you have some relevant content or good stuff there. But again, quality over quantity is the guideline as links from irrelevant websites won’t help you help you rank higher in the search engine results and in fact may hurt your overall search ranking results. The algorythims that the search engines utilize to rank sites content experience and relativity with regards to any certain topic are very sophisticated and continue to advance several times a year, however, links to your site are powerful and pretty straight forward. Buying links or trying to cut corners in anyway eventually catches up with you as the search engines advance in their techniques and relativity rankings.

Now, what we just talked about provides a very basic introduction to SEO. In reality, there is lot more to it, it’s not a simple task and if you don’t know what you are doing, you can spend a lot of time and money without truly realizing the potential results many of us set out after in the first place. You will definitely need someone to help you if your serious about the results. While you can do it your self just like changing your oil in your car, or doing your own taxes, having someone like us will eliminate timely and costly mistakes as your site is indexed and ranked. We will develop a custom SEO strategy specifically for your business. Our team of friendly and knowledgeable SEO experts will work on your behalf to identify the right keywords, write friendly site code, and figure out the best linking tactics as well as run through all of the technical items most so called SEO experts overlook like your websites hosting plan, caching opportunities, image compression and so much more. Most importantly, we will help you find ways to provide high quality relevent content for your visitors and search engines as well. So do not hesitate and contact us today.


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