What is online marketing and what is the best way to do it?

Despite the fact that online marketing has been around for like 15 years now, it’s still pretty hard to find proper answers to those questions in 2019 isn’t it?

Some people will tell you that online marketing is just about having a nice website but these days. However, such websites also need to be also be responsive in other words, optimized for mobile devices and the best user experience possible. The links need to be relevant and lead the user to an end result or desired goal, which can be monitored by the search engines through tracking codes and other methods.

Other people will claim that what you really need is SEO or Search Engine Optimization. A set of techniques that can help your site get major results in search engines on the web. While this is true, SEO is an ongoing effort which begins at the ground level and requires a conscious online marketing strategy to effectively convert customers coming to your website.

Go PPC, you will also hear, advising you to invest in Pay Per Click campaigns to support the search results. This can really be costly and ineffective if you don’t know what you’re doing. The number of people advertising PPC in 2019 is growing extensively which makes keyword bids costlier sometimes making it difficult to get a ROI worth the effort of managing large keyword lists and testing multiple ads to figure out what works.

And who hasn’t heard about social media yet? There are people of the opinion that the only marketing you need is your online presence and content creation on the major social networks. While social media can help, it’s not going to get you to the top of the search results on its own.

So, who is actually right and why so many different answers for how to promote my business online in 2019?

Well, in fact, none of those statements are entirely correct or incorrect, hence what you really need is a strategy. An essential online marketing document which defines how to interconnect all of the marketing channel opportunities to work together in a perfect branding and marketing synergy. Because that is how to reach your goals, grow your business effectively and save time and money marketing your business online.

We can help you by analyzing your current business needs, website presence and comparing it to the current 2019 online marketing standards, carefully designing an online marketing strategy specifically to your online needs. We help you manage all of the channels of your online marketing campaigns

So stop wasting money on bad decisions and start seeing results. Contact us and let us help you, today.